Having a social media account for your business on each social network is a white hat SEO method for sharing links and getting more exposure for your content. However, if you create multiple social media accounts to artificially inflate sharing and links to your website, then that's a grey-hat SEO method. As you can well guess from the name, the gray hat SEO is somewhere between the white hat and the black hat. They are known as gray hat is that the techniques are somewhat ambiguous and do not meet or go against the terms of the services published by search engines.
The tactics tend to be somewhat dubious and will likely turn into a black hat, meaning marketers need to be on the lookout for SEO trends. SEO techniques often fall into one of two categories: Blackhat or Whitehat. The reality is that there are a multitude of gray areas and activities in between. We'll take a look at the confusing SEO landscape of White Hat, Black Hat and Grey Hat.
Apart from the ethical component, the biggest flaw of Black Hat SEO is the risk to the customer and the promoted site. The main tools include White Hat's SEO services through which an effective strategy can be developed and implemented. But between black and white there are many nuances, and some tricks from the Black Hat SEO arsenal can be adapted and used without the risk of being penalized by Google. The degree of obscurity is influenced by Black Hat's SEO tactics and the way optimizers achieve their goals.
In general, Gray Hat's SEO practices do not belong to either the Black Hat category or the White Hat category because the terms of service regarding the subject matter are unclear. Nowadays, most SEO specialists try to stick to white tactics, especially when working with long-term projects. Good SEO, good content and a well-planned business, that's what will give your site the competitive edge in the end. The following chart summarizes each of the three SEO techniques and some of the most popular digital marketing strategies that make up its strategy.
The gray hat is basically any SEO strategy that isn't necessarily in the white hat SEO zone, but it doesn't really fall into the black hat SEO area either. Personally, I would put the cover-up in the black hat category and many would agree, but the jury is still deliberating in certain parts of the SEO community where it really falls. Alternatively, white hat SEO offers sustained and compound value over time, but it costs more and usually takes longer to produce results. Google is well known for having fairly clear guidelines for webmasters who use SEO professionals to identify what could lead a website to problems if discovered.
In this author's view, white hat SEO and carefully considered gray hat SEO are probably his safest route.
